About me

Welcome to my blog

I am Swathi Swamy founder, designer and crafter at Sankrithi which specialises in handmade products. An MBA in Marketing by profession I chose to be an entrepreneur in 2013 to take my passion and interest to the next level. Since a young age I have been pursuing Arts and Crafts as a hobby. Every summer vacation I used to learn a new form of hobby from my mother or attend any interesting summer camp. In 2012 the crochet work done by my Aunt made me to start crafting on a serious note. Initially it was only crochet accessories, some gift envelopes and bookmarks. Now I make decoupage home decor products, accessories, photo frame magnets, post-it magnets, handmade cards and other gift items. Sankrithi is a brand where creativity is given a new dimension and through which I sell my products. The age old art forms and techniques are used to create the products. The crochet accessories are elegant and a true example of art in fashion. Classy, intricacy and detailing aspects are kept in mind while creating gift items and decoupage products. 

My friends and family have supported and encouraged me a lot in this venture. Their guidance and feedback helps me to improvise my work. For me, learning is a continuous process and I like to keep myself updated with the latest trends and techniques in the crafting industry. My style of crafting depends on the project that I am working and do not follow a specific one. It keeps changing quite often as I like to try new techniques and create one of a kind product. It is an amazing feeling to come up with an idea, gather the required materials and tools and create the desired product in mind. As crafting is my passion, a sense of happiness and satisfaction is experienced upon completion of every product. I do give a lot of attention to quality and precision to all my projects as they are all very intricately designed, done and finished.

It is only with experience that you learn many things and those small aspects which no one can teach you. If you have a hobby or anything off beat that interests you, do make time to pursue it and soon you will do it with all your heart and soul. Then automatically you will get the confidence to make it a full time job and the transition will not be a difficult one.

Believe in yourself, live in the moment and you can make things happen the way you want it to be.

Thank you very much for visiting my blog.You can view my creations and connect with me at

www.facebook.com/sankrithi13

sankrithi2013@gmail.com